During the pandemic, Better Work and its partners reached around 4.3 million workers as well as their families and community members by using both traditional and innovative ways to create awareness of COVID-19 transmission and prevention. We supported over 2,600 factories to raise awareness about creating safe workplaces. This support included sessions on how to comply with OSH guidelines issued by national governments and ways to conduct risk assessments and develop preparedness plans.
Also, the programme and its partners provided personal protective equipment kits and masks to over 50,000 service providers and garment workers in Bangladesh, Ethiopia, Indonesia and Madagascar.
In Cambodia, Better Work developed a human-focused theme dubbed “Su Su” (Do not give up). The campaign’s concept and outreach strategy were developed based on first-hand data on the mental health support needs and social-media usage patterns of garment factory workers. Within 3 months, the campaign reached over 2 million people.
Better Work five-year strategy (2022-27) embraces innovation around a set of strategic priorities to adapt to the needs of the garment and footwear industry around the world.