Application Deadline: July, 25, 2021
Organization context and scope
Following the Jordan US Free Trade agreement (JUSFTA), the Jordanian garment industry has become one of the leading exporting industries in the country, with the US as the country’s largets garments buyer. In 2019, garment and related exports exceeded USD 1.9 billion and accounted for about 23 percent of Jordan’s total exports, with 11 percent growth compared to 2018.
The Better Work Jordan (BWJ) Programme’s objective is to improve labor standards and enterprise performance in the Jordanian apparel industry. BWJ was established at the Jordanian Ministry of Labor request in 2007 and began operations in mid-2008. It is a partnership between the UN’s International Labor Organization (ILO) and the World Bank’s International Finance Corporation (IFC).
At the enterprise level, BWJ’s activities are comprised of two stages. The first stage is designed to identify the needs of enterprises in terms of labor compliance. The second stage focuses on advisory and training services. BWJ works with participating enterprises to develop and implement a unique improvement plan that systematically addresses all violations and deviations from the applicable laws and standards. BWJ’s ultimate goal is upgrading enterprise economic and labor standards performance through customized training and remediation.
On the sectoral level, BWJ supports stakeholder organizations representing government, workers, and employers by building their capacity to develop a competitive sector providing employment opportunities in conditions of freedom, equity, security, and human dignity. To this end, BWJ is undertaking several initiatives. These include capacity-building programs for the Ministry of Labor and the General Trade Union of Workers in Textile, Garment, and Clothing and a policy-oriented research project on the apparel sectors value-added to the Jordanian economy.
Over the past ten years, Better Work Jordan has been working with the national tripartite constituents and international brands to improve working conditions and promote decent work in the garment sector. Since then, factories have made significant improvements in terms of working conditions and compliance with labor standards. The program’s mandatory status, where garment factories exporting to the US market and their subcontractors are required to join the Better Work program, enabled the program to access the entire garment-exporting sector and work with both workers and managers in the factories to promote decent working conditions.
However, during the past years, multiple suicides and attempted suicide cases among migrant workers were reported in Jordan’s garment factories. This situation calls for specific interventions and supports to enhance mental well-being, especially among female migrant workers. More so, and with the rise of the unprecedented COVID19 health crisis, attending to mental health issues becomes even more pressing. This is partly attributed to workers’ economic uncertainty and further concerns among migrant workers on their distant family members’ health and well-being.
To address these concerns, BWJ is implementing a mental health project to enhance the mental health of migrant workers in Jordan. The project started in January 2021, aiming to become more resilient against mental health risks, including seeking psychosocial support when necessary. Besides target factories and the mental health referral system, they reach more workers needing psychosocial support, including women and migrant workers.
Due to the pressing necessity to increase awareness of the negative mental health outcomes amongst migrant garment workers, along with a need to promote mental health wellness amongst this demographic, BWJ has devised a concept for a mental health awareness campaign targeting the garment sector in Jordan. This campaign will address several stakeholder groups within the sector, and provide information on the mental health of garment workers, the factors impacting wellness, self-care activities, and external support resource. The general outputs of this awareness-raising campaign are as follows:
- Developing Information, Education, and Communication (IEC) materials targeting garment workers on mental distress and/or well-being indicators and support resources.
- Awareness-raising sessions are targeting workers, union representatives, HR personnel, and dorm supervisors.
- Sensitivity training offered to several stakeholders, such as dorm supervisors, managers, HR personnel, etc.
- Awareness raising on available psychological support systems.
The main objective of this consultancy is to develop a design concept meant to serve the campaigns design identity. This should include elements that are easily integratable into all informative and promotional materials, in order to maximize the impact, visibility, and reflect the main purpose of the campaign. Additionally, several outputs of this consultancy include the development of several finished materials, ready for printing and/or distribution.
The consultant will be responsible for developing a campaign design identity that will unify all promotional and educational materials produced throughout the campaign
- Minimum Bachelor’s Degree in graphic design, UX design, or related field.
- Minimum 4 years experience in UX design, UI design, graphic design, social media management or other visual communication-related field.
- Additional experience integrating simple data visualization tools (eg: graphs, charts, etc) into design materials is an added advantage.
- Ability to deliver high-quality products on time.
- Fluency in English or Arabic, both would be beneficial.
- Commitment to the project, with the possibility of future collaboration over the duration of the project is an added advantage.
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